Soufiane Zarib

Soufiane Zarib, originally from Marrakech, is a creator of the art of the design of alfombras. Based on his native city, Soufiane’s interests due to the design of the carpets and the profession of his father: “I have always loved this work, since I was a little boy, especially the berber art of the rugs, very traditional and manual as artistic »

One of the most important references in his work is the talent of Berber women in rural communities. Over the hills, they reflect their freedom through needles and elaborate true masterpieces.

According to Soufiane, these authentic creators remain in anonymity, even when they are carriers of exciting stories, sketched with fun symbols, warm colors and working with sincere devotion and passion.

From the age of 18, Soufiane Zarib starts to negotiate and dedicates herself to the creation and design of carpets, but also works for the future of the business. Resuming the family business and accompanied by his brothers Said and Ismail, he left the company and continued the company.

Mixing their love for tradition and modernity, they create a new image, contemporary and authentic, with an avant-garde style. Reflecting their creativity, their ideas have been strengthened with time by their encounters, their travels and their personalities who, like all creators, innovate with their experiences and their point of view, which follows constant evolution.

In order to complete 21 years of experience in this art, Soufiane has become the example of many young creators, creating a real artistic image and an identity. A beautiful example of labor, where, according to Soufiane, ‘the meaning of working together is fundamental’.