Ariel Orozco’s individual exhibition ‘Standard’ consists of a series of documentary photographs that show the process of creating an image to produce a travel postcard designed to decorate a refrigerator.
From March 10th to 16th, 2016, Ariel moved to Ciudad del Carmen, Campeche, to explore the region in search of the right environment to carry out a large-scale production exercise, calling on the inhabitants of a small community to create a romantic and dreamlike corner that changed the environment.
The artist chose an island in an area devoid of palm trees in where to transplant a large coconut tree, with the purpose of creating a landscape similar to that of tourist postcards depicting the typical idyllic space of an island with a palm tree, a sunrise and a seagull crossing the sky. During this process Ariel discovered Aguada Island, a little island near the area with a population of 4,700 people, where the inhabitants are predominantly fishermen. There he met Don William, who immediately offered to help him, understanding that more than a work of art, it was a question of creating a tourist attraction in an area where it was needed. Between April 20th and 27th, Ariel undertook the task of extracting a solid coconut tree, transporting it on a boat and planting it on a small island called Cayo Arena.
With the help of a group of 20 people, including fishermen, boatmen, inhabitants of Isla Aguada, a biologist and a civil engineer, the process of transplanting the palm tree lasted four days. Once planted, the artist took two days looking for the precise moment to capture a calm sea, a full sunset and the solitary flight of a seagull.
September 23 – December 20, 2016.
Closing reception.- December 7, 2016.
Tabasco # 216, Colonia Roma, Cuauhtémoc Delegation, Mexico City, C.P. 06700